Privacy Policy

Protecting your personal data is especially important to us. We therefore process your data exclusively in accordance with the applicable legal provisions (General Data Protection Regulation – EU 2016/679). In this privacy notice, we inform you about the most important aspects of data processing in connection with our website.

Name and Contact Details of the Data Controller

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Your Data Protection Rights

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Communication

Data Subjects

Telephone

Email

Legal Basis

We process personal data based on the following legal grounds:

• Consent: You have given us permission to store and use your data for purposes related to your inquiry or a specific business transaction.
• Contractual necessity: The processing is necessary to perform a contract with you or to carry out pre-contractual measures, such as preparing an offer. This may also include working with service providers such as telecommunications partners.
• Legitimate interests: We have a legitimate interest in responding to inquiries and conducting business communication in a professional and efficient manner. This includes the use of technical infrastructure such as email software, servers, and mobile service providers.

WordPress

Our website is built using WordPress.com, a website builder platform. The service provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

WordPress may process your data, including in the United States. We note that, according to the European Court of Justice, the current level of data protection in the United States is not considered adequate by EU standards. This may involve certain risks regarding the legality and security of data processing.

To safeguard data transfers to countries outside the European Economic Area (so-called “third countries”), WordPress relies on Standard Contractual Clauses (SCCs) as a basis for processing. These are template agreements approved by the European Commission to ensure that your data remains protected even when transferred to third countries such as the USA.
By agreeing to these clauses, WordPress commits to maintaining European data protection standards when handling your data outside the EU. You can find the full text of the European Commission’s decision and the SCCs here:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The applicable Data Processing Agreements in line with these clauses can be found at:
https://wordpress.com/support/data-processing-agreements/

For more information on how WordPress.com processes personal data, please refer to Automattic’s privacy policy: https://automattic.com/de/privacy/

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following section, we explain what cookies are and why they are used — so you can better understand this privacy notice.

What exactly are cookies?
Whenever you browse the internet, you use a browser — such as Chrome, Safari, Firefox, Internet Explorer, or Microsoft Edge. Most websites store small text files in your browser. These files are known as cookies.

One thing is certain: cookies are very useful tools. Nearly all websites use cookies. More specifically, we are referring to HTTP cookies, which are used for web-related functions. These are small files stored on your device by our website and placed in your browser’s internal cookie folder — the „memory“ of your browser. Each cookie consists of a name and a value, along with additional attributes.

Cookies can store various user-specific information, such as your preferred language or individual site settings. When you revisit our website, your browser sends these stored details back to us, allowing us to present content that’s tailored to you. Depending on your browser, each cookie may be stored in a separate file or grouped with others (as in Firefox).

There are two types of cookies:

• First-party cookies, set by our own website
• Third-party cookies, created by external services (such as Google Analytics)

Each cookie has a specific purpose and may store different types of data. Their lifespan varies — some expire within minutes, while others remain active for years. Cookies are not software programs; they do not contain viruses, trojans, or malware, nor do they access data on your device.

Example of cookie data:

Name: _ga

Value: GA1.2.1326744211.152111340561-9

Purpose: Distinguishing website visitors

Expiry: After 2 years

Minimum requirements browsers should support:

• At least 4,096 bytes per cookie
• At least 50 cookies per domain
• At least 3,000 cookies in total

What types of cookies are there?
The specific cookies we use depend on the services integrated into our website. These are detailed in the following sections of this privacy notice. Below is a general overview of the types of HTTP cookies:

1. Essential cookies
   Required to enable basic website functions — e.g., remembering items in a shopping cart while browsing.
2. Performance cookies
   Collect information about how users interact with the website and detect errors. These cookies may also measure loading times and browser compatibility.
3. Functional cookies
   Improve user experience — for example, by remembering form inputs, font sizes, or location preferences.
4. Marketing cookies
   Also known as targeting cookies, these deliver personalized advertisements. While they can be helpful, they may also be perceived as intrusive.

When you visit a website for the first time, you will typically be asked which of these cookie types you wish to accept. Your preferences are, of course, stored in a cookie.

How can I delete cookies?
You are in control of how cookies are used. Regardless of which website or service sets them, you can always delete, disable, or selectively allow cookies. For instance, you can block third-party cookies while allowing all others.

To see what cookies are stored in your browser or to change cookie settings, refer to your browser’s help resources:

Chrome: Delete, enable, and manage cookies

Safari: Manage cookies and website data

Firefox: Delete cookies to remove stored site data

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies stored on your device, you can configure your browser to notify you whenever a cookie is about to be set. This allows you to decide on a case-by-case basis whether to allow it. The exact procedure depends on the browser, so we recommend searching online for something like “delete cookies Chrome” or “disable cookies Safari” to find the right guide.

How does this relate to my data privacy?
Since 2009, the so-called “Cookie Directive” has been in place, requiring user consent before cookies can be stored. However, the implementation of this directive varies widely across different countries.
If you’re interested in the technical specifications of cookies, you can refer to the Internet Engineering Task Force (IETF) document: https://datatracker.ietf.org/doc/html/rfc6265

Google Fonts

Cookie Consent Management Platform

What is a Cookie Consent Management Platform?
We use a Consent Management Platform (CMP) on our website to help ensure the proper and secure handling of all scripts and cookies. This software automatically generates a cookie banner, scans and monitors all scripts and cookies in use, provides legally required consent mechanisms, and helps both you and us maintain an overview of all cookies on the website. Most CMP tools detect and categorize all active cookies. As a visitor, you can decide which scripts and cookies you want to allow or reject. The following diagram (if shown) illustrates the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?
Our aim is to provide maximum transparency regarding data protection. We are also legally obliged to do so. We want you to be fully informed about the tools and cookies that may store or process your data. It is your right to decide which cookies you want to accept.
To provide this choice, we first need to identify which cookies are being used. A cookie management tool scans our website regularly and allows us to comply with data protection requirements by keeping track of all cookies and presenting this information clearly. You can then accept or reject cookies via the consent interface.

What data is processed?
With the cookie management tool, you can manage each cookie individually and have full control over the storage and processing of your data. Your consent decision is stored so that we don’t have to ask again on every visit and so we can prove your consent if legally required. This information is typically stored either in an opt-in cookie or on a server. Depending on the CMP provider, the storage period may vary.
In most cases, the following data is stored: a pseudonymous user ID, timestamp of consent, details about selected cookie categories or tools, browser and device information. This data is usually retained for up to two years.

Duration of data processing
We only process personal data for as long as necessary to provide our services and products. Cookie-related data may be stored for varying durations. Some cookies are deleted immediately after you leave the website; others may remain in your browser for several years.
Exact durations depend on the specific cookie and the tool in use. You can find detailed information about data retention in the respective privacy policies of individual CMP providers.

Right to withdraw consent
You have the right to withdraw your consent to the use of cookies at any time. This can be done via our cookie management tool or other opt-out functions. You can also prevent data collection through cookies by managing or disabling cookies in your browser settings.

Legal basis
If you consent to the use of cookies, your personal data may be processed and stored accordingly. In this case, your consent serves as the legal basis for the processing (based on Article 6(1)(a) of the GDPR or similar international standards).
The use of a cookie consent management platform enables us to operate our website in a legally compliant and efficient manner, which also constitutes a legitimate interest (Article 6(1)(f) of the GDPR).

BorlabsCookie

We use BorlabsCookie on our website — a tool for managing and storing your cookie consent.
The service provider is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany.
For more information about how BorlabsCookie processes personal data, please refer to their privacy policy at: https://de.borlabs.io/datenschutz/

Google Analytics

We use Google Analytics (GA) on our website, a web analytics tool provided by the American company Google Inc.
For users in the European Economic Area (EEA), the responsible entity is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics collects data about your interactions with our website. For example, if you click a link, that action is recorded in a cookie and sent to Google Analytics.
The reports we receive from Google help us better tailor our website and services to your needs.

What is Google Analytics?
Google Analytics is a tracking tool used to analyze website traffic.
To make it work, a tracking code is integrated into our website’s code. When you visit our site, this code records various user actions. Once you leave the website, the data is sent to Google’s servers and stored there.

Google processes the collected data and provides us with reports on user behavior. These reports may include:
Audience reports – Help us better understand who is using our website and what interests them.

• Ad reports – Allow us to analyze and improve our online advertising efforts.
• Acquisition reports – Show how users found our website and what attracted their interest.
• Behavior reports – Reveal how users interact with our site, including the paths they take and which links they click.
• Conversion reports – A “conversion” is when a user completes a predefined goal (e.g., becoming a customer or newsletter subscriber). These reports help us evaluate the success of our marketing strategies and improve conversion rates.
• Real-time reports – Let us see live user activity on the website — for instance, how many users are reading this text right now.

Why do we use Google Analytics on our website?
Our goal is clear: we want to offer you the best possible service.
The statistics and data we obtain from Google Analytics help us achieve this. They allow us to understand which aspects of our website work well and where there’s room for improvement.

On the one hand, this helps us optimize our site so it can be found more easily by interested users on Google. On the other hand, it helps us better understand you as a visitor — allowing us to tailor our content and services more precisely. The data also helps us run more targeted and cost-efficient advertising and marketing campaigns. After all, it only makes sense to promote our services to people who are truly interested in them.

What data is stored by Google Analytics?
Google Analytics assigns a randomly generated, unique ID to your browser using a tracking code. This ID is stored in a cookie and helps recognize you as a new user. When you revisit the site, you are identified as a returning user. All interactions are linked to this pseudonymous user ID.

User interactions (e.g. link clicks, page visits) are recorded using cookies and app instance IDs. If you use other Google services (e.g. a Google Account), data from Google Analytics may be linked to third-party cookies. Google does not share Analytics data unless authorized by us as the site operator or if legally required.

Commonly used Google Analytics cookies:
Name Purpose Expiry
_ga Stores the user ID; used to distinguish website visitors 2 years
_gid Also used to distinguish users 24 hours
gat_gtag_UA* Throttles request rate; may appear as dc_gtm when using Tag Manager 1 minute
AMP_TOKEN Retrieves a user ID from the AMP client ID service 30 seconds – 1 yr
__utma Tracks user behavior and updates each time data is sent to GA 2 years
__utmt Throttles request rate, similar to gat_gtag 10 minutes
__utmb Determines new sessions 30 minutes
__utmc Sets sessions for returning visitors (session-based) Until browser close
__utmz Identifies traffic sources (e.g. referral, campaign) 6 months
__utmv Stores custom user data; updated whenever data is sent to GA 2 years
Note: This list may not be exhaustive, as Google occasionally adjusts the cookies it uses.

What kind of data does Google Analytics collect?
Here’s an overview of the most important data types collected:

• Heatmaps: Visual representations of where users click on the site.
• Session duration: How long a user stays on the site without leaving.
• Bounce rate: When a user views only one page and then leaves.
• Account creation & orders: Collected if a user creates an account or places an order.
• IP address: Collected only in anonymized (shortened) form to prevent direct identification.
• Location data: Approximate location based on the shortened IP address.
• Technical information: Browser type, ISP, screen resolution, etc.
• Referral source: How users found the site (e.g. Google search, ad campaign).
• Additional data: Contact form usage, product reviews, media plays (e.g., videos), social sharing activity, adding items to favorites, and more.

This list is intended to provide a general overview and does not claim to be exhaustive.

How long and where is the data stored?
Google operates servers all around the world. Most of these servers are located in the United States, meaning your data is generally stored on American servers.
You can find a detailed overview of Google’s data center locations here:
https://www.google.com/about/datacenters/inside/locations

Your data is distributed across multiple physical storage devices. This setup improves retrieval speed and enhances protection against manipulation. Each Google data center has backup systems in place to safeguard your data — so even in the event of hardware failure or natural disasters, the risk of service disruption remains low.

By default, Google Analytics retains user data for 26 months. After this period, the data is automatically deleted. However, as website operators, we can choose a different retention period from the following options:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

Once the selected retention period expires, data is purged monthly.
This retention setting applies to data associated with cookies, user IDs, and advertising IDs (e.g. DoubleClick cookies).
Reports based on aggregated data are not affected by these settings, as they do not contain personal user data and are stored independently.

How can I delete or prevent the storage of my data?
Under data protection regulations applicable in the European Union and elsewhere, you have the right to access, update, delete, or restrict the processing of your personal data.

To prevent Google Analytics from collecting your data, you can install the Google Analytics opt-out browser add-on, which disables data transmission via the JavaScript libraries (ga.js, analytics.js, dc.js).
You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en

Please note: this add-on only disables data collection by Google Analytics — it does not affect other tracking tools or general browser behavior.

Falls Sie grundsätzlich Cookies (unabhängig von Google Analytics) deaktivieren, löschen oder verwalten wollen, gibt es für jeden Browser eine eigene Anleitung:

Chrome: Delete, enable, and manage cookies

Safari: Manage cookies and website data

Firefox: Delete cookies to remove stored site data

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics and the EU-U.S. Privacy Shield
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the secure and lawful transfer of personal data.
More information can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111340561

We hope this section has provided a helpful overview of how Google Analytics processes data.
To learn more about Google Analytics, we recommend the following resources:

Google Analytics Terms of Service

Google Analytics Privacy Overview

Google Analytics IP Anonymization
We have activated IP anonymization for Google Analytics on this website.
This feature was developed by Google to ensure compliance with applicable data protection regulations and the recommendations of local data protection authorities, which may prohibit the full storage of IP addresses.
IP anonymization (or IP masking) occurs as soon as data is received by the Google Analytics data collection network — before any storage or processing takes place.

More about IP anonymization: https://support.google.com/analytics/answer/2763052

Google Analytics Demographics and Interests Reports
We have enabled Google Analytics advertising features, including Demographics and Interests Reports.
These reports provide aggregated, anonymous insights about users’ age, gender, and interests.
This allows us to better understand our audience — without being able to associate this data with individual users.

More information about these features can be found here: https://support.google.com/analytics/answer/3450482

If you wish to manage how your Google account activity and information is used for advertising purposes, you can do so here: https://adssettings.google.com/authenticated

Google Analytics Data Processing Agreement
We have entered into a direct customer agreement with Google for the use of Google Analytics, including acceptance of the Data Processing Amendment (DPA).

You can find more details about the Data Processing Terms for Google Analytics here: https://support.google.com/analytics/answer/3379636

Google Tag Manager

We use Google Tag Manager, a service provided by Google Inc. For users within the European Economic Area, the responsible entity is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is one of many helpful marketing products offered by Google. It allows us to manage and embed snippets of code (tags) from various tracking tools we use on our website — all from a single interface.

In this privacy notice, we explain what Google Tag Manager does, why we use it, and how data is processed.

What is Google Tag Manager?
Google Tag Manager is a tag management system that allows us to centrally integrate and manage website tags through a user-friendly interface.
Tags are small code snippets that can track user activity on a website. These scripts, typically written in JavaScript, are embedded into the site’s source code. Tags can originate from Google tools (like Google Ads or Google Analytics) or from third-party providers.
They perform a range of tasks, such as collecting browser data, sending information to marketing tools, embedding buttons, setting cookies, or enabling cross-site tracking.

Why do we use Google Tag Manager on our website?
As the saying goes: good organization is half the battle — and that includes our website.
To offer you and other visitors the best possible online experience, we rely on various tracking tools such as Google Analytics. These tools help us better understand user behavior, identify which content performs well, and improve our offerings accordingly.

To make this tracking work, certain JavaScript code snippets must be added to our website. While we could insert these manually for each tool, it would be time-consuming and error-prone.
Instead, we use Google Tag Manager to manage all tracking scripts centrally and efficiently. The interface is user-friendly and doesn’t require programming knowledge — making it easier for us to stay organized and keep things running smoothly.

What data does Google Tag Manager store?
Google Tag Manager itself does not set cookies and does not store personal data.
It simply manages and activates the tags embedded on the website. Any data collection is carried out by the individual tags (e.g. Google Analytics), not by Tag Manager itself.

For more details about data collection and processing, please refer to our separate privacy sections for each analytics or tracking tool used on this site.

Anonymized data sharing with Google
In our Tag Manager account settings, we have granted Google permission to receive anonymized usage data about how we use the Tag Manager.
This does not involve any personal data from users of our website. Instead, it relates solely to how we configure and manage the tool. Google may combine this anonymized data with information from hundreds of other websites to create benchmarks and analyze general trends.
Google assures that any identifiable information about our site is removed during this process.

How long and where is the data stored?
While Google Tag Manager does not store personal data, any tags it manages (e.g., from Google Analytics) may do so.
Data collected by those services is stored on Google servers located around the world — with most servers based in the United States.
You can find an overview of Google’s data center locations here: https://www.google.com/about/datacenters/inside/locations

For details on data retention periods, please refer to the privacy information specific to each tracking tool.

How can I delete or prevent data collection?
Since Google Tag Manager itself does not store personal data and does not use cookies, there is no data to delete or block specifically from this tool.
However, the tags it manages may collect data — please refer to the privacy policies of the individual tracking tools we use to learn how to manage or delete that data.

Privacy Shield and further information
Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the safe and legal transfer of personal data.
More information is available here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111607701

To learn more about Google Tag Manager, visit the official FAQ: https://www.google.com/intl/en/tagmanager/faq.html

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This privacy policy was created in cooperation with the data protection generator provided by AdSimple®.
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